WordPress And Google: What You Need to Know

Matt Cutts, an engineer at Google, recently gave a lecture at WordCamp San Francisco about, of course, optimizing a WordPress themes blog for Google. The slideshow and video presentation (45 min) are viewable.

The good news is that according to Matt Cutts, WordPress Italkless takes care of 80-90% default mechanisms (SEO guide). A major part of the conference is also on this theme, you'll learn by example the basics of how the algorithm of PageRank .

Among these tips include:

• natural inclusion of keywords within content
• choose permalink structure , refine the keywords in the titles and addresses of sections
• at Google services, there are tips for Google AdSense as the implementation of section targeting , use the option "MyBrand" FeedBurner for RSS addresses cleaner, the establishment of tests on its website to evaluate different versions of it with Google Website Optimizer
• choosing your preferred domain , use good keyword for category names, write often, how to earn a reputation, etc.

Many points have already been discussed on Blog Tool Box but if you're new to WordPress (or any other platform for that matter) and you're interested in SEO, this presentation will give you a very good foundation.

<h3>According to webmaster guidelines Google:</h3>

Use robots.txt to prevent crawling of search results pages or other pages generated automatically by the search engines which offer no interest for users

WordPress generates by default several pages of this type:

• Archives by date: http://domaine.com/2011/01/
• Pages of search results: http://domaine.com/?s=recherche
• Pagination: http://domaine.com/page/2/ or http://domaine.com/category/nom-de-la-categorie/page/2/
• and, according to the content of the blog pages of the categories and tags

Without a change in our WordPress theme, we get this in the results pages of search engines:

If we set up a file robots.txt to block these pages without interest to surfers from search engines, they will indeed more crawled by search engines but they may still, under certain conditions, be indexed.

Ideally, we hope these pages remain crawlables by search engines but they are not indexed and the links they are taken (because a page is not indexed even accumulate PageRank). So we will instead implement a file robots.txt, Use the tags meta robots to give instructions to the various engines.

Changing the theme of file functions.php

Just add, and modify if necessary, these few lines at the end of your file functions.php :

meta_robots function () {
  if (is_date () | | is_search () | | (is_home () & & get_query_var ('paged')> 1)) {
    echo '<meta name="robots" content="noindex,follow" />'. "\ n";
  }
}
add_action ('wp_head', 'meta_robots');

This simple feature to add our robots meta tag noindex (No indexation) follow (Follow links) on pages dated archives, search results and on the home page from the / Page / 2 /. Personally, I also added this tag on pages classes (is_category ()) And tags (is_tag ()).

Continue to read Meta tag and choose the proper web hosting for your blog.