Good SEO meta tag writing - a time consuming art

There are "experts" who claim that meta tags are no longer important. Slide a man or woman on the side and quickly find another. Good meta tags belong together in the big picture of "good content" and "a proper and technical base. In this article I'd like to describe the guidelines for good meta tags.

Meta tag "Title"

In my opinion the most important of the meta names. If you write a piece of content on a particular topic, start with a competitive analysis on the subject. Who is first? Why? What they described? How have their written text.

Then write your own content and finally, you create the title of your page. The title is actually an overview of what I am going to read while at least the following rules apply:

• Each page in your site has a unique title!
• The title is no longer than 65 characters
• The title is the key word (keyword), which deals with the article and preferably towards the front
• The title has a certain "call to action" through which a seeker is attracted to the article to read to your title.
• For website you ensure a logical structure: <Artikel any category title bedrijfsnaam/website name>
• Webshops for your care for logical structure: <Productnaam-Product-Bedrijfsnaam>

Meta tag "keywords"

Regularly you still against; comprehensive keywords. Sometimes up to 50 pieces. Totally irrelevant. Something from the dawn of the Internet when the search engines are not as smart. In September 2009, for example, Google should announce the "keywords" meta tag is no longer used Do and others have drastically reduced the interest. Should you tell them but no more places? No, assume that a search engine robots analyze your own text and the weight of a few words with you. If you use keywords, keep it limited to 3 to 5 keywords, which is the starting point:

• Each keyword is repeatedly seen in the text
• Each keyword has high relevance in relation to the text
• There is more general and wider than a keyword

Remember that if your site has an internal search engine, the keywords remain really important! Is also better to use "tags" and if your site is wordpress, you can search for premium wordpress themes site which provides well-coded wp theme!

Meta tag "description"

A very important tag with the following principles:

• The description tag contains the main keyword in the text
• The description tag is written for the seeker and visitors, in short, write like a journalist!
• The description tag is appealing and contains up to 12-24 words and characters 150-200
• The description tag contains the USP of your company
• The description tag contains a "call to action" - offers visitors something about you.

A good example of a top 10 position

I'm looking for Microsoft. NET programmers
The number of results: 234,000
We are themselves still on page 1 / 1 position, where only pride is in place.

As an example, I still grab a colleagues / competitors, because even with a different keyword phrase like ". NET programmers" with 600,000 results in the top 10 remains while we sink to page 2.

The number 3 AM Impact and the following results for the meta tags:

<Title Vacancy Microsoft (ASP). NET programmer - a & m impact doetinchem Internet - Doetinchem </ title> - Too bad the only interesting, because that is not Jules

< meta name = "description" content = "We are looking for undiscovered talent like you! Take the challenge! We are looking for undiscovered talent like you! Job Function" />

< meta name = "keywords" content = "business, microsoft, development, years, applications, quality, service, internet services" />

If you search for text in any of the keywords, you'll see that this is nicely chosen words for a "greater weight" have, but say more than once used. Nice additional action by the company is the "comment" text in the HTML code of the page. Which reads as follows:

<! -
Hello then!

If you look at it, then you probably have some cheese
ate HTML, CSS and / or javascript. If so, then
both agree that we are looking for you!

Visit our web site as quickly.

Want to know how we work and what we do? Look here
at www.am-impact.nl/organisatie/ons-team. Here you can already
a brief introductory tour along maybe your new
colleagues.

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Conclusion title, keywords, meta tag usage

Search engines use alogaritmes. Search engine robots are actually 100% pure mathematicians. So think from this perspective. A 100% mathematical approach automatically means that one can not look at things such as aesthetics, sentences, but that just objectively and tags to content is examined.

Even more important than meta tags, however, is the content itself. And what that means, we would like in the article: "Content Optimization: SEO is the most important means anno 2011"

Finally do not forget that a natural site for a minimum set of technical requirements would be like the W3C validation, tidy / url.html in the address bar, use of headings in <H1>, and <H2> <H3>, titles and links titles and descriptions for images. Do not forget to read about the guide to learn SEO also pick only the best web hosting to store your precious blogs or commercial websites!