The Guide To Learn SEO

The SEO represents the set of techniques to reference and position naturally a website with major search engines.

Like all Web marketing techniques, the SEO is not complex. He wondered, however, rigor, time and minimal knowledge of certain rules and tricks.

This guide aims to provide beginners the information needed to start a SEO campaign and achieve concrete results.

The SEO consists 9 main steps :

• Market research
• The keyword search
• Site structure
• Optimizing pages
• The search for inbound links
• Develop your brand
• Viral marketing
• Measuring results
• The updating of knowledge

# 1 - Market research:

I recommend the use of SEO for Firefox and main engines to get an overview of the competition.

The first step is to search the major search engines to find Web sites are best positioned according keywords you think is important.

If you notice that brands, media and institutions essential are very well positioned on the keywords you used, it will be very difficult to get a place in the sun. You must then try to find new keywords and test them again.

If instead, the results of search engines cover only on websites belonging to brands that are not "inevitable", your chances are to compete and be well positioned on search engines.

The extension " SEO for Firefox"You will deepen your research on competing sites by obtaining information such as:

• site age
• PageRank (Google)
• the number of incoming links
• …

# 2 - The search keywords:

What are the keywords used by surfers?

I recommend here the use of " SEO Book Keyword Tool"To find keywords the most used and those derived from Long Tail related to your field. This tool has the advantage of crossing the results of several solutions: Yahoo Search Marketing, Google Keyword Tool, Wordtracker, …

You must also open a account Google AdWords to test keywords you think is interesting in discovering new and assess whether your market is highly competitive or not in terms of ranking on Google.

Other solutions exist. They generally pay: Keyword Discovery, Agent Web Ranking.

In addition, you can analyze:

• the statistics of your website
• content of the pages referenced in your best competitors
• forums and social networking on your domain (if any) for the major discussion topics.

# 3 - The site structure:

The Site structureDepending on its quality, will positively influence the ranking of the latter.

There are many techniques that allow optimize the structure of your site for referencing. Here are a few:

• Design quality : The HTML for the site must comply, to the extent possible, the standards set by W3C.
• Semantics & Development Content : Separation of formatting and content
• Alternative content: alternative content means a content embedded in a non-text element (eg image) and is used to describe this item when it can not be interpreted correctly.
• Create a site map.
• Url own, unique and meaningful : It is very important that URL corresponds to a unique page URL that is stable over time. It is equally important that URL is clean and meaningful, That is to say intelligible to the user and characterizing the possible content of the page.
• Management of broken links : At the risk of losing reputation (PageRank)Should be avoided wherever possible, the pages "not found or 404?. The good practice is to replace the pages that are no longer a redirect to the site map or the home page.
• …

There is considerable literature on this topic on the Web that you will not have trouble finding. You can also visit our computer graphics " 10 essential steps for sure a Website ".

# 4 - Page Optimization:

The page optimization is closely related to the structure of the site. The two go hand in hand.

This optimization is to somehow make your content more "attractive" for your visitors and for search engines. Among the things to do:

• Treat your page titles : They are the ones that appear in the results of search engines. These should be as representative as possible of the content of your pages. Each page should have its own title. They should not exceed 65 to 70 if possible characters.
• Respect the rules of writing on the Web : Start your particular items by the thrust. Your first paragraph should contain the keywords most important. Just make sure you write for your target and not for search engines. Highlight your key words and main ideas by using the tags formatting: bold, italic, underlined ... See on this subject, our graphics: 10 tips to optimize your content on the Net. You can also see the series of tickets " Optimize your content for SEO"On the blog Writing for the Web.
• Use a file called "robots.txt" : It should give the right instructions to search engines using a small txt file named "robots.txt. This will define which pages to index and those that search engines should ignore.
• Treat the intrinsic quality of your content : The golden rule. Quality content will attract readers and search engines. To read on the subject: " Olivier Andrieu: 80% of traffic comes from engine queries from the editorial pages« .

# 5 - The search for incoming links:

A Strategy netlinking is essential for good position your website in the results of search engines. Indeed, the higher your website is "referred" from other websites (he gets more inbound links) and its popularity be considered important. Google in particular, but it is not the only logically preferred positioning popular sites more prominently than others whose popularity is low.

The best advice to get inbound links course is to provide regularly of interesting content and updated.

Although mandatory, this is not enough. You will also need:

• Submit your site to general directories (DMOZ for example) as well as with specialized directories in your field. Feel free to pay if the directory is recognized.
• Suggest to your partner exchange of content and links.
• Provide links to sites related to yours. These will likely return the favor to you.
• Post cRESS RELEASE.
• …

I invite you here to consult the following two articles:

• « Have you thought about these 25 tips to get links to your website?"ConseilsMarketing.fr on.
• 101 Link Building Tips To Market Your Website on SEOBook

A tool like Website Grader can help you determine the number of incoming links.

# 6 - Developing a brand:

How the brand influences she referencing?

Research directly related to the brand typically represent the keywords most relevant in terms of transformation. Plus you will gain notoriety and more likely you are what people search your website directly from your brand name or at least keywords directly related to it technology blog.

Plus you will build a strong brand image and you will also get inbound links. This will reinforce your position and who will in turn strengthen your brand. A virtuous circle is created.

Obviously it is not easy to increase the visibility of its brand. Advertising is one way of achieving this, but it is far from alone. The retworks social, participatory marketing, customer focus, buzz marketing, facilitation of a blog... Are all techniques to enhance its brand image and hence its listing!

# 7 - Viral marketing:

Lots of things have been said about the viral marketing. This latter notion is certainly one of the most fashionable now among marketers.

That said, you'll wonder what viral marketing is related to SEO? It is actually very related to the two preceding points: Branding and inbound links.

The search for inbound links is probably the longest task and delicate a SEO campaign mainly because it amounts to influence positively with others to make them want to refer to your website. It is in this sense that viral marketing can be an extremely powerful lever. If your viral marketing campaign is a success, many people will refer to what necessarily generate a significant number of inbound links.

The second positive point of a viral marketing campaign on your SEO will be induced by enhancing your Branding. The latter will indeed be better known after a positive buzz which would lead inevitably to strengthen your position on keywords related to your brand.

To learn more about viral marketing, I invite you to visit:

• The following note: " 4 questions about Buzz Marketing« .
• The event web site Buzz The Brand where you will find videos including interviews of various players in the web marketing.
• The reading of "Little Red Book of Interactive Marketing," in EBG.

# 8 - Measuring results:

As with any action of web marketing, you must measure results of your SEO campaign to see if your return on investment (ROI) is positive.

Using a solution Statistical analysis the type proposed by Google for free (Google Analytics) You get a large number of measures that will help you analyze traffic patterns on your website and their sources (referring sites, key words used ...).

You can also monitor your incoming contacts and leads generated from your website. If they are on the increase, then you're definitely on track. It will do more then that transform... Which proves to be a different story.

# 9 - The updating of knowledge:

The SEO Art is a constant evolution. The search engine is continually trying to offer ever more relevant results to users, new rules are emerging, others disappear and the ecosystem of your Web site is changing constantly. The Blogs for example, have become key features of the results of search engines because they are among other highly sought after by surfers.

You must therefore monitor constantly changing the ranking of your website and develop your knowledge SEO frequently.

You can use a solution such free keyword rank checker to monitor your position based on selected keywords.

To stay informed of developments in various technical SEO, blogs and more resources are available:

• http://www.seomoz.org/blog
• http://www.seobook.com/blog
• http://www.webrankinfo.com/forums/ (Forum)
• http://www.seomoz.org

This article is a free adaptation of " Guide to Learning Search Engine Optimization"- Aaron Wall.

Also see the free guide SEOmoz " Beginner's Guide to Search Engine Optimization"SEO tutorial and very complete Oseox.

In addition do not forget to take only the reliable web hosting to hosts your precious website or blog.